Catchin’ Air
Impossible brought me in to work on some graphic moments for their promo for the new series “Catchin’ Air.”
Credits:
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The client was pretty sure they wanted a minimal amount of graphics in the spot, but just to be sure they asked for some explorations on more graphics-heavy treatments. They asked to see concepts for a grungy look that would call on surfer culture, and also a cleaner look that would draw inspiration from the art on kiteboards. Here is a small cross section of the design exploration:
